Privacy Policy

We respect your privacy and are committed to protecting your Personal Data (as defined below). This Privacy Policy (this “Privacy Policy”) aims to give you information on how Lee Kum Kee (Hong Kong) Foods Limited, Lee Kum Kee International Holdings Limited, and its affiliates (collectively as “we”, “us” or “our”) collect, use, process, store and protect your Personal Data, and the rights you have with respect to the use of your Personal Data. Where we refer to “you” and “your” in this Privacy Policy, we are referring to the individual whose Personal Data is collected and used by us as a data controller. This Privacy Policy exclusively applies to our customers using this App.

Unless otherwise stated, capitalized terms herein shall have the same meanings as defined in the Terms and Conditions of this App.

In this Privacy Policy, “Personal Data” refers to any data, information or combination of data and information that is provided to us by you or others, that relates to an identified or identifiable natural person where an identifiable natural person is one who can be identified, directly or indirectly. It does not include data that can no longer be attributed to a specific data subject without the use of additional information (i.e., anonymous data).

We are committed to protecting the privacy, confidentiality and security of your Personal Data and complying with the data protection principles and provisions under the requirements of the Personal Data (Privacy) Ordinance (Cap. 486 of the Laws of Hong Kong) (“Ordinance”). We are equally committed to ensuring that our staffs uphold these obligations.        
      
Please read this Privacy Policy carefully to understand how we handle your Personal Data. By accessing and/or using this App (including but not limited to accessing the information therein, using the features therein, and enjoying any features of the Membership Rewards Program), you agree with this Privacy Policy and agree to us collecting, using, processing, sharing, retaining, disclosing, transmitting or maintaining your Personal Data according to this Privacy Policy. Subject to the terms hereinbelow, Personal Data will only be collected for lawful and relevant purposes in accordance with this Privacy Policy, and practical steps will be taken to ensure that the Personal Data collected and retained by us is kept secure and that no unauthorised or accidental access or other use occurs. If you have any questions about this Privacy Policy, you should contact us via customer_service_hk@lkk.com. 

This Privacy Policy sets out inter alia (i) the Personal Data we may collect about you when you use this App; (ii) how we store and safeguard the Personal Data provided by you; and (iii) how you may access and control the Personal Data provided to us and the other rights you have with respect to the Personal Data you provided to us. 

If you do not agree with any of the terms in this Privacy Policy or any subsequent changes to this Privacy Policy, please do not use this App and our services. 

This Privacy Policy shall be governed by, construed and enforced in accordance with the laws of Hong Kong. The Hong Kong Courts shall have exclusive jurisdiction over any claims arising out of, or in relation to, this Privacy Policy and/or our protection or handling of your Personal Data and the parties hereby irrevocably submit to the jurisdiction of the Hong Kong Courts. 

Collection of Your Personal Data    
        
We collect your Personal Data when you access, register and/or use this App, such as when you open this App, access the contents of this App, create an Account, register your mobile number, use any e-vouchers/promotional offers or make use of any other functions available on this App.  We also collect your Personal Data when you use our Membership Rewards Program, such as when you redeem any Membership Rewards, etc.  We also look at how you use this App to help us improve our services and optimise customer experiences. 

Our third-party partners, such as marketing and advertising companies, online analytics providers and telecommunications providers, may also collect the Personal Data you provided to us. 

The Personal Data we collect from you may include, but are not limited to, your name, gender, username or similar identifier, email address, Registered Mobile Number, your location, information about your purchasing activities (including contact data, financial data and transaction data), your purchase records and the products you purchased, your product search records, your purchase preference, your usage data about this App, your marketing and communications data, etc.           

By choosing to use certain feature(s) on this App, you understand and agree that we must upload your photos to our server for processing for the purposes of providing such service to you and continuous optimization. You agree that you will not include any Personal Data, including but not limited to facial images, in your photos. 

We may also automatically log general information about your browser or device by cookies or other technical methods whenever you use and/or access this App, which include but not limited to your device’s internet protocol (IP) address, browser type, device information (including the unique device identifier), mobile operating system, referrer URL, time-zone setting, operating system and platform, mobile application identifier, other technology on the devices you use to use this App (collectively, the “Technical Data”).     
      
Cookies are small amount of information that the server uses to operate the website, sends to your device and are also stored on the hard disk in your device. You may refuse the installation of cookies. Information collected may include information about your Internet protocol (IP), referring and exit pages, your operating system, dates and timestamps, and clickstream data. 

1. Purpose of use of cookies: Cookies are used to provide information optimized for you by identifying the visit to and use type of each service and website that you have visited, popular search terms, secure access status, etc.

2. Installation, operation and refusal of cookies: You may refuse the installation of cookies via your browser settings.

3. If you refuse to store cookies, you may experience difficulties in using customized services. 

We may receive Personal Data about you from various third parties as set out below: 
1. contact, financial and transaction data from providers of technical, payment and delivery services.

2. identity and contact data from data brokers or aggregators.

3. identity and contact data from publicly available sources. 

Please note that it is entirely voluntary for you to provide your Personal Data to us, but we might not be able to provide you with certain services if you opt not to provide us with your Personal Data as requested.  For instance: - 

1. We will be unable to register your Account or accredit you with Stamps or Membership Rewards earned from the activities under this App, if any, if you refuse to provide us with your Registered Mobile Number and/or other Personal Data as requested in this App which are marked as compulsory and necessary for Account opening;

2. We will be unable to process the reported problem if you do not provide us with the description of the problem, user details/login credentials, contact information (including email address(es) and telephone number(s)), and/or any supporting documentation of the reported problems (including but not limited to screenshots), which are compulsory and necessary when you report a problem to us, without which we may not be able to process the reported problem; 

3. We will be unable to send you promotional offers or latest updates via email if you refuse to provide us with your email address, which is optional for the usage of this App or Account  opening, but compulsory and necessary if you wish to receive promotional offers or latest updates via email (subject to your consent);

4. We will also be unable to record your purchase transactions and accredit you with Stamps/ Membership Rewards if you refuse to communicate your Registered Mobile Number or other Personal Data within this App;

5. We may be unable to let you use this App if you refuse to provide the Technical Data or usage data (including but not limited to the usage of your App, such as traffic data, location data, length of each session of use, your clickstream, page response time, page errors, page interaction information, etc.), which are compulsory and necessary for us to (i) detect and deter unauthorized or fraudulent use of, or abuse of the services in this App; (ii) uphold technical security of this App; and (iii) optimize the service of this App; and

6. We maintain online presences on social networks (including but not limited to Facebook, Instagram and YouTube) and process user data in this context allowing us to communicate with you about us.  When you visit or interact with a profile on a social media platform, Personal Data about you and/or Technical Data may be processed depending on what you share on the relevant social network and the settings of your social media account.  Also, information associated with a social media profile regularly represent Personal Data, including messages and statements using the profile.  In addition, during your visit to a social media profile, certain information is often automatically collected, which may also represent Personal Data.  If you choose to visit or interact on a social media platform as set out above (which is optional), collection of the social network data will become compulsory and necessary for us to (i) detect and deter unauthorized or fraudulent use of, or abuse of the services in this App; (ii) uphold technical security of this App; (iii) optimize the service of this App; (iv) conduct market and statistics study on our clientele base and customers’ interest; and (v) communicate with you for providing customer services and collect feedback.  This clause is to be expressly subject to our Terms and Conditions (in particular Clause 16 therein).

Purposes for Collecting Personal Data & How We Use The Information Collected From You

We process your Personal Data insofar as it is necessary for performance of the Terms and Conditions and for providing the services of this App to you.  We also process your other Personal Data collected on the basis of our legitimate interest, which are for further improvement of the services of this App, for direct marketing purposes subject to any necessary consent from you, etc. We shall only use your Personal Data where it is permitted by the law to do so. 

Please note that we, as a data controller of your Personal Data, may process your Personal Data on more than one legal bases depending on the specific purpose for which we use your Personal Data. We use your Personal Data for the following purposes in accordance with this Privacy Policy: 

1. to provide you with our services and perform obligations under the Terms and Conditions which we have entered into (or are about to enter into) with you;

2. to create, manage and/or update your Account in this App, to provide you with the services under the Terms and Conditions (including but not limited to provision of the Membership Rewards Program and to make available your purchase records and transactions);

3. to provide you with any important information including but not limited to the verification code for the purpose of Account opening;

4. to notify you of any promotional/marketing materials (subject to your consent);

5. to provide push services to assess the performance of adverts and the success of software updates, provide notifications on new product releases or introduce you to our products and services;      

6. to process/record search records of our products/ recipe details;    

7. to communicate with you about your usage habits, services and programme participation, etc.;  

8. to communicate with you about our brand, products, and programmes (including those of our partners);

9. to respond to any comments or complaints you make against us or our staff;    

10. to verify your identity;

11. to enable you to utilize our services;          

12. to conduct market research and/or aggregate statistical data;          

13. to understand your usage habits, such as the frequency of your visits, your search history and the time you spend on this App;

14. to disseminate information, conduct marketing activities (please refer to the “Direct Marketing” section below) and provide other related services (subject to your consent);    

15. to continuously improve our products and services and personalize your experience in this App;

16. to consolidate the information you provide us with other information, such as search history, to personalise communications;

17. to notify you about changes to our services or this App or the Terms and Conditions when it becomes necessary;    

18. any other legitimate purposes as may be required, authorized or permitted by law or regulatory requirements; and/or    

19. other purposes agreed by you. 
     
Notwithstanding the general purposes set out above, if we provide you with more specific purpose(s) of use of your Personal Data either at the time we ask you to provide your Personal Data or through other means, then such notice shall prevail over the general purpose(s) of use as stated above. 

In principle, we obtain your consent before we process your Personal Data. However, we may process your Personal Data without your prior consent when any of the following applies if permitted under the applicable laws:- 

(a) processing is necessary for our compliance with the legal obligations to which we are subject to (including but not limited to following any information disclosure orders imposed by any government body or competent Court);

(b) processing is necessary for our compliance with and performance of the Terms and Conditions;

(c) processing is necessary in order to protect vital interests of yours or of another individual;

(d) processing is necessary to investigate, prevent and take measures against illegal or suspected illegal acts; or

(e) processing is necessary for the legitimate interests pursued by us or by a third party, except where such interests are overridden by your privacy related rights, interests, and freedom (including improvement of operations or systems, prevention of fraud, maintenance of security and research performed by us). 

If you have given us consent to use your Personal Data for a specific purpose, you have the right to withdraw your consent any time by contacting us via customer_service_hk@lkk.com. We will stop using your Personal Data for the specific purpose in respect of which the consent is withdrawn. Please however note that, as stated above and always subject to the Terms and Conditions, we are unable to undo any use of your Personal Data that has already taken place and may be unable to carry out some of the services or obligations under the Terms and Conditions without your consent to use your Personal Data for certain purposes. 

As stated below, we will not use your Personal Data for direct marketing purpose, unless with your express consent to do so. 
 

Sharing Your Personal Data With Third Parties

To achieve the above purposes, we will disclose or provide your Personal Data to the following categories of third parties: 

1. any subsidiaries, holding companies, associated companies, or affiliates of, or companies controlled by, or under common control with Lee Kum Kee (Hong Kong) Foods Limited or Lee Kum Kee International Holdings Limited;    

2. third-party service providers providing market research and market analysis services to us;

3. business partners or service providers handling any marketing, programmes or services organized by us;

4. professional advisors and consultants providing legal or other advisory and consultancy services to us; and

5. the agents, contractors or service providers that provide us with operational services, such as online cloud processing, e-commerce, information technology, marketing optimization, telecommunications, security or other related services that require collection and use of your Personal Data;

6. any regulatory or government authorities or courts as the law requires;

7. any third party with whom you consented to share your Personal Data; and/or

8. any third party as the law requires.   

The above third parties may process your Personal Data as a result of the services they provide to us. We will use our best endeavour to ensure that the above third parties are bound by contractual obligations to keep confidential any information they access, so as to protect the information from unauthorized access, use and retention. We require all third parties to respect the security of your Personal Data and to use and handle your Personal Data in accordance with applicable laws. We do not allow our third-party service providers to use your Personal Data for their own purposes and only permit them to process your Personal Data for specified purposes as agreed by you herein and in accordance with our instructions. 

If we enter into a joint venture with, purchases or is sold to or merged with another business entity, your information may be disclosed or transferred to the target company, our new business partners or owners or their advisors. If a change happens to our business, then the new owners may use your Personal Data in the same way as set out in this Privacy Policy. 
We will not disclose or provide your Personal Data to other third parties except in the following circumstances: 

1. after obtaining your consent;

2. when we publish and provide statistical data which are anonymized and do not directly identify you;

3. when required by applicable law; and/or

4. when it is necessary for the protection of the life, body, or property of an individual and it is difficult to obtain the consent of the individual.

Direct Marketing

If you have consented to receiving marketing materials from us, we will use your customer profile information (including but not limited to the Registered Mobile Number, email address and/or other contact information that you have provided to us) and also other Personal Data (including but not limited to information related to your activities on this App) which we collect / have collected from you from time to time for the purposes of marketing, research, questionnaire survey, promotion and customer relationship management, including but not limited to communicating with you about your participation in programmes, or communicating with you about our brand, products, services, activities, etc. (including discount offers with us or our partners). 

If we intend to use your Personal Data collected from you for our direct marketing purpose, we will obtain your prior consent. We will not provide your Personal Data to third parties for direct marketing or other unrelated purposes without your consent. Subject to your explicit consent, we may use or provide to third parties (whether intra-group and/or external parties) your Personal Data for direct marketing purposes in relation to the marketing subjects herein in accordance with this Privacy Policy. You may receive marketing communications from us where you have provided your consent or if you have requested information from us and, in each case, you have not opted out of receiving that marketing communication. We may send you marketing materials by notifications, SMS, email and/or other means.   
      
If you have agreed to receive marketing communications but do not wish to receive them anymore in the future, you can send a written request at any time by e-mail to customer_service_hk@lkk.com or by post to the following address 2-4 Dai Fat Street, Tai Po Industrial Estate, New Territories, Hong Kong, together with your Registered Mobile Number and/or other information that can reasonably help us identify your Account.  When we handle such a request, we have the right to check/verify the identity of the requester to ensure that he/she is the person entitled to make such request. 

Please note, however, that even if you opt out from receiving any marketing material from us, you may continue to receive notifications or information from us that are necessary for your use of this App and the services therein.

Links to Other Websites / External Links

This App may include hyperlinks operated by other organizations, in addition, other websites and services may reference or link to this App. These other domains and websites are not controlled by us, we are not responsible for the safety practices of other linked sites. To protect your Personal Data, please refer to their privacy policy when visiting a linked external website. Visiting these other websites or services is at your own risk.   

Personal Data Security

We take practical measures to ensure that your Personal Data will be treated in a safe, secure and confidential manner, and also to protect your information from being accidentally lost, used, accessed in an unauthorised manner, altered, disclosed or destructed. 

In order to protect the privacy and confidentiality of your Personal Data, we will protect your Personal Data in the following ways: 

1. implement security measures and install tools adopted by us to prevent loss, misuse or modification of data; and  

2. implement confidentiality measures adopted for your Personal Data.            

Only personnel or service providers authorised by our management have access to and can retrieve server data or server records on a strictly need-to-know basis. Please note, we cannot guarantee the complete security of the information you transmit to us or we sent to you through the Internet. They will only process your Personal Data on our specific instructions and they will be subject to a duty of confidentiality. If you have reason to believe that your interaction with us is no longer safe, please contact us immediately.     

Lee Kum Kee Group is a global organisation and Personal Data is processed and stored on servers located in different jurisdictions, including but not limited to jurisdictions outside the European Union. As such, you understand and agree that all Personal Data collected by us may be transferred, processed and stored anywhere in the world on our servers in order to provide our services.

Whilst we implement the above safeguards with a view to protect your Personal Data, please note that inherently no transmission of information or method of data storage on the Internet is completely secured.  You understand and accept that we cannot ensure or warrant the security of any information you provide to us. We do not accept liability for unintentional disclosure. Further, you understand and accept that the system and communication network used by you to access this App may fail due to factors beyond our control. We have put in place procedures to deal with any suspected Personal Data breach and will notify you and any applicable regulator of a breach where we are legally required to do so. 

Also, pursuant to Clause 19 of our Terms and Conditions, it is your sole responsibility to protect your registered Account information, and if you fail to keep such information safe and suffer any loss and damages as a result of that, you will be solely responsible for the losses.  In such case, not only we shall not bear any responsibility for that, we expressly reserve all our rights and remedies that may be available under the applicable laws.

Retention of Personal Data

Subject to the terms herein and applicable laws, rules and regulations, we will only retain your information for as long as reasonably necessary to fulfill the purposes we collected it for. When the purpose(s) of collecting your Personal Data is no longer valid, we will securely delete your Personal Data. 
We may retain your Personal Data following the closure or termination of your Account if retention is reasonably necessary:-   
(a) to comply with any applicable law or regulation;  

(b) to provide and process customer support service;  

(c) to resolve disputes between us or with any user of this App;

(d) to investigate into, detect and/or deter any unauthorized or fraudulent use of, or abuse of the services provided in this App; and/or

(e) In some circumstances we may anonymise your Personal Data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you. 
In some circumstances you can ask us to delete your Personal Data: see the section of “Accessing, Amending and Deleting Personal Data” below. 

Accessing, Amending and Deleting Personal Data

You have the right to access your Personal Data held by us and request us to amend, stop using or delete the Personal Data provided by you. Should you need to exercise the above rights or have any comments or questions on the way we process your Personal Data, please contact our staff set out below so that we can handle your request as soon as possible. Please note we may refuse to comply with your request to access or amend your Personal Data as permitted under the Ordinance. When we process a request to access or amend Personal Data, we may ask to verify the identity of the requestor to ensure that he / she has the legal right to make the request. In some circumstances you can ask us to delete your data: see under the section “Your Data Protection Rights” below for further information.

Contact email: customer_service_hk@lkk.com

Contact number: (852) 2662 4398

Contact address: 2-4 Dai Fat Street, Tai Po Industrial Estate, New Territories, Hong Kong

Your Data Protection Rights

Pursuant to the applicable data protection laws, you may have the following rights in relation to your Personal Data: 

(a) Request access to your Personal Data (commonly known as a “data subject access request”). This enables you to receive a copy of the Personal Data we hold about you and to check that we are lawfully processing it.

(b) Request correction of the Personal Data that we hold about you. This enables you to have any incomplete or inaccurate Personal Data we hold about you corrected.

(c) Request erasure of your Personal Data. This enables you to ask us to delete or remove Personal Data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your Personal Data where you have exercised your right to object to processing (see below).

(d) Object to processing of your Personal Data.  This right applies where we are relying on our legitimate interests (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your Personal Data for direct marketing purposes.

(e) Request the restriction of processing of your Personal Data. This enables you to ask us to suspend the processing of Personal Data about you, for example if you want us to establish its accuracy or the reason for processing it.

(f) Request the transfer of your Personal Data to another party (known as the “right to data portability”).

(g) Withdraw consent. This right applies only if we are relying on your consent to process any of your Personal Data. This will not affect the lawfulness of any processing carried out before you withdraw your consent. 

You will not have to pay a fee to access your Personal Data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances. 

We may need to request specific information from you to help us confirm your identity and ensure your right to access your Personal Data (or to exercise any of your other rights). This is a security measure to ensure that Personal Data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request. 

Information about Minor

We will not knowingly collect or request Personal Data from minor under the age of 18. If you are under 18, please do not send your Personal Data to us. If you believe we may have any information about minor under the age of 18, you may send an email to customer_service_hk@lkk.com. If we learn that we have collected personal information from minor under the age of 18, we will promptly take steps to delete such information and terminate the associated Account. 

Changes to the Privacy Policy

We may change the types of Personal Data we collect, and/or the purposes of processing Personal Data through this App. We also reserve the right to update this Privacy Policy from time to time without prior notice.  Your continued access and/or use of this App signifies your acceptance of the updated, amended or modified Privacy Policy.  If you do not agree to all the terms and conditions in this Privacy Policy and/or any subsequent updates, amendments or modifications thereto, you should stop accessing or using this App.   
The updated Privacy Policy will be published on the relevant pages of this App in a timely manner. Please review this Privacy Policy on a regular basis to ascertain if there are any changes to this Privacy Policy and if so to review the said changes.

Enquiry

Any enquiries about this Privacy Policy can be made to us via our contact email, telephone number and address stated under the section of “Accessing, Amending and Deleting Personal Data”.

Language

This Privacy Policy is available in both English and Traditional Chinese. If there are any inconsistencies between the versions, the English version shall prevail. 

Last updated: January 2025